Crypto Influencer Marketing Ultimate Guide – Boost Your Brand in 2023

Crypto Influencer Marketing Ultimate Guide – Boost Your Brand in 2023

Crypto Influencer Marketing Ultimate Guide – Boost Your Brand in 2023

Sep 29, 2023

This guide explores the benefits of crypto influencer marketing for projects. It blends crypto marketing's tech-focused approach with influencer marketing's authenticity. It covers trends, characteristics, and types of crypto influencer marketing, highlighting its effectiveness and community engagement.

The guide discusses key channels, influencer selection tips, campaign strategies, ROI enhancement, challenges, and solutions. Real-life examples demonstrate successful influencer marketing. Future trends involve community-driven efforts, long-term partnerships, and immersive experiences. Consider partnering with a crypto marketing agency for expert assistance in this dynamic field.

Crypto Influencer Marketing

Crypto Marketing Definition

Crypto marketing is the specialized domain of promoting products, services, or platforms within the cryptocurrency and blockchain. Unlike traditional marketing, crypto marketing targets the general audience and focuses on a niche group: the tech-savvy, blockchain enthusiasts, crypto investors, and developers. It encompasses a spectrum of activities from branding to community building. Due to the decentralized nature of many projects in this domain, community engagement, trust-building, and transparency play pivotal roles. Public relations, educational content, and strategic partnerships often form the core pillars of successful crypto marketing.

Influencer Marketing Definition

In the era of social media domination, influencer marketing has become a potent tactic that enables companies to establish a genuine and organic connection with their target market. Rather than directly addressing consumers, corporations work with influencers who have amassed a sizable following and reputation in a certain field. These influencers bridge brands and consumers through their content, offering a more personalized touch to marketing messages. Their trust and rapport with their followers allow for a deeper and more impactful engagement than traditional advertising.

What is Crypto Influencer Marketing?

When cryptocurrency and influencer marketing collide, we get crypto-influencer marketing. This specialized form of influencer marketing focuses on leveraging trusted voices within the crypto community to promote or endorse blockchain projects, tokens, or related services. In a realm where trust is paramount due to the inherent risks and volatility, crypto influencers can be game-changers. Their insights, analyses, and endorsements can sway market sentiments, drive token sales, or boost platform adoption. However, with great power comes great responsibility. To retain credibility, these influencers must maintain transparency, especially regarding paid promotions.

Web3 signifies the next phase of the internet evolution, promoting a decentralized web structure built on blockchain technology. Given its nascent stage, there's a significant knowledge gap among potential users. Here, crypto influencers play a dual role: educators and promoters. They demystify complex Web3 concepts, from decentralized finance (DeFi) to non-fungible tokens (NFTs), making them accessible to a broader audience. Furthermore, they spotlight promising Web3 projects, directing traffic, and fostering community engagement. Their involvement helps bridge the chasm between innovative Web3 projects and potential users or investors.

Crypto Influencer Marketing Trends

Navigating the dynamic world of crypto requires an understanding of its evolving trends. Influencers are at the forefront of these shifts, shaping their strategies accordingly. Here are some pivotal trends to note:

  • Rising Importance of Micro-Influencers: While large influencers offer expansive reach, micro-influencers, with followers ranging from 1,000 to 50,000, are gaining traction. Their smaller, tightly-knit communities often mean higher engagement rates and a more personal connection, translating to a deeper trust level.

  • Shift Towards Education: As the blockchain and crypto industry matures, it's no longer about mere hype. Influencers are now perceived as thought leaders, with a growing portion of their content dedicated to educating audiences about technological advancements, investment strategies, and industry best practices.

  • Emphasis on Authenticity: Past incidents of undisclosed promotions or misleading endorsements have made transparency non-negotiable in crypto. Influencers are now more proactive in disclosing partnerships and prioritizing genuine project reviews over promotional content.

  • Use of Decentralized Platforms: Beyond mainstream platforms like Twitter or YouTube, influencers explore decentralized social networks and community forums. These platforms resonate with the ethos of the decentralized world, further solidifying their influence within the crypto community.

Characteristics of Crypto Influencer Marketing

Crypto influencer marketing has unique facets that set it apart from traditional influencer campaigns. These characteristics influence both audience interaction and partnership strategies:

  • Trust-based: The volatile nature of the crypto industry demands a high trust level. Hence, influencers are promoters and trust agents for their followers. Their endorsements can significantly affect a project's success or failure.

  • Highly Targeted: Since crypto influencers cater to a specific demographic, their promotional strategies can be laser-focused, ensuring marketing efforts resonate with the intended audience.

  • Rapid Amplification Potential: The crypto world operates 24/7. A prominent influencer's tweet, video, or blog post can lead to immediate market reactions, making timely and relevant content crucial.

  • Community Engagement: Engagement goes beyond likes and comments. Crypto influencers often host webinars, AMAs, and even offline meet-ups, fostering a deeper connection with their community.

  • Dynamic and Ever-evolving: The fast-paced nature of the crypto world demands influencers stay updated with the latest trends, regulatory shifts, and technological advancements to provide accurate and relevant content.

Types of Crypto Influencer Marketing

There are various forms of crypto influencer marketing, each offering unique advantages and limitations.

  1. Sponsored Content

A widespread approach, sponsored content is the bedrock of many crypto influencer marketing campaigns. By collaborating with influencers, brands can craft tailor-made content that aligns with the influencer's brand and seamlessly integrates the messaging of the crypto initiative. This can be in-depth product evaluations, instructive videos that demystify complex crypto topics, meticulously curated blog posts, or live interactions where the influencer might discuss the merits of a crypto project in real time. The beauty of sponsored content lies in its authenticity; when executed correctly, the promotional aspect blends seamlessly, making it relatable and engaging for the audience.

  1. Promotions and Competitions

Beyond mere brand exposure, promotions, and contests act as catalysts that ignite fervor and active participation among crypto enthusiasts. By forging partnerships with influential figures, brands can orchestrate campaigns where participants undertake specific tasks or challenges. In return, they can earn cryptocurrency rewards or exclusive access to features. This method fosters engagement and can serve as an educational tool, familiarizing participants with the brand's unique selling points.

  1. Representative Initiatives

More than a fleeting partnership, representative programs cultivate deep-rooted alliances between the brand and handpicked influencers. These influencers, serving as brand advocates, are often privy to inside information, beta versions of products, or exclusive events. Their role is multi-dimensional, from providing feedback to actively championing the brand's values and offerings. Their sustained relationship with the brand offers credibility, fostering trust and loyalty among their followers.

  1. Commission-based Partnerships

Drawing from traditional affiliate marketing roots, commission-based partnerships in the crypto world have found renewed vigor. In this model, influencers are directly incentivized based on the tangible outcomes they produce. Be it driving sales of a new crypto product, onboarding users to a platform, or generating leads; influencers receive a share of the revenue. This performance-driven approach ensures that brands only pay for definitive results, making it a risk-averse and result-oriented strategy.

  1. Community Cultivation

In the crypto realm, communities are powerhouses of advocacy and trust. Certain influencers possess the magnetic charisma to rally enthusiasts, fostering spaces where meaningful discussions, knowledge exchange, and mutual growth thrive. By aligning with such influencers, brands can organically grow their presence, nurturing a dedicated audience base. These community spaces, whether on platforms like Discord, Telegram, or newer decentralized platforms, become hubs of brand loyalty and peer-to-peer endorsements.

In conclusion, the vast landscape of crypto influencer marketing offers brands an array of strategies, each ripe with potential. The challenge lies in discerning which approach aligns best with the brand's ethos, objectives, and resource allocation. By judiciously blending authenticity with strategy, brands can harness the dynamism of influencer marketing in the crypto space.

Why Crypto Influencer Marketing is a Popular Way to Boost Projects/Businesses

The crypto landscape is bustling with innovation and rapid developments, making it essential for projects and businesses to communicate their value proposition effectively. Crypto influencer marketing taps into trusted voices within the community to convey these messages. The community-driven nature of the crypto world means that word-of-mouth and peer endorsements hold significant sway. Influencers, by their established rapport, can navigate this landscape with credibility, making their promotional efforts more impactful than traditional marketing avenues.

Why Crypto Influencer Marketing is Essential for Your Projects/Businesses

The crypto landscape is vast and saturated, making differentiation a challenge. Traditional marketing methods often don't resonate in this trust-driven ecosystem. This is where crypto influencer marketing steps in. Trusted influencers bridge the trust gap swiftly, offering genuine insights and authentic endorsements. Their niche audiences ensure targeted outreach and their ability to distill complex blockchain concepts makes them invaluable. By tapping into the influencer realm, crypto projects can boost awareness and foster genuine trust, a cornerstone in this industry. So, here are some benefits of the utilization of crypto influencers for marketing:

  • Enhanced Visibility: With the sheer volume of projects in the crypto space, standing out is challenging. Influencer partnerships guarantee visibility among a dedicated and engaged audience.

  • Cost-Effective: Instead of broad-based campaigns, influencer marketing ensures optimized spending, targeting those most likely to convert.

  • Feedback Loop: Collaborating with influencers can provide valuable feedback, given their deep understanding of community expectations and needs.

  • Organic Growth: Recommendations from influencers can lead to organic growth through community discussions, further enhancing reach and credibility.

Best Crypto Influencer Marketing Channels

These channels have become the pulse points of the crypto community, making them essential touchpoints for marketing. Let's delve into the top platforms and understand why they're pivotal for crypto influencer marketing:

  • Twitter

    Given the fast-paced evolution of the crypto world, Twitter's real-time nature is a perfect match. Influencers use this platform to share real-time updates, insights, opinions, and predictions. Tweet threads and discussions often shape community sentiment, making Twitter a critical platform for influencer-based crypto marketing.

  • YouTube

    The visual and interactive nature of YouTube makes it an ideal platform for crypto education and discussions. Many influencers run channels offering news updates, coin reviews, and tutorials catering to novices and experts. Their videos can achieve high levels of engagement, making YouTube a primary channel for crypto promotion.

  • Instagram

    With its visual appeal and growing crypto community, Instagram is a platform where influencers share insights, market analysis, and educational content through posts, stories, and live streams. Its emphasis on visual content complements the crypto world's need for engaging visuals.

  • TikTok

    TikTok's short-form video format is gaining popularity in crypto. Influencers use it to explain complex concepts, provide quick market updates, and engage with a younger, tech-savvy audience. Its viral nature can rapidly spread crypto-related content to a wide audience.

  • Discord and Telegram

    These messaging platforms have become the epicenters of community building in the crypto realm. Influencers often create or moderate groups dedicated to specific coins, projects, or general crypto discussions. With real-time chat capabilities, these platforms enable immediate feedback and engagement, making them invaluable for in-depth community interactions.

  • Podcasts

    The rise of audio content has given birth to many crypto-centric podcasts. Influencers use this medium for in-depth analyses, interviews with industry leaders, and discussions on emerging trends. The long-form nature of podcasts allows for a deep dive into topics, making them a favorite among those seeking comprehensive insights.

  • Blogs & News Portals

    Written content remains a mainstay in the crypto information ecosystem. Influential analysts, traders, and enthusiasts often write their thoughts, analyses, and predictions on dedicated blogs or news portals. These articles, often shared and discussed across other platforms, are pivotal in shaping opinions and providing detailed insights.

Understanding and leveraging these channels, projects, and businesses can ensure that their influencer marketing strategies resonate with their target audience, driving engagement and adoption in the dynamic world of cryptocurrency.

Crypto Influencer Marketing 101

Choosing the Right Crypto Influencers

Navigating the vast sea of influencers is a challenge. Picking the right ones for your campaign can impact the difference between its success and failure.

  1. Assess Authenticity: Dive deep into an influencer's content history. Are they genuinely interested in crypto or just riding the trend? Authentic voices not only attract but also maintain engaged audiences. Partner with those who are genuinely vested in the world of cryptocurrency and blockchain.

  2. Engagement Over Followers: A massive follower count can be deceptive. What truly matters is how engaged that audience is. Sometimes, with their tight-knit communities, micro-influencers can generate more meaningful interactions than larger influencers whose followers don't engage as deeply.

  3. Check Past Partnerships: Inspect an influencer's past affiliations before collaborating. Did those partnerships reflect positively on the brands involved? This can give you a glimpse into the potential outcome of your collaboration.

Creating a Successful Crypto Influencer Marketing Campaign

The foundation of any successful campaign lies in its preparation and strategy formulation.

  1. Clear Objectives: Establish well-defined goals from the outset. Knowing whether you're aiming for brand visibility, community expansion, or user conversions will guide your campaign's direction and metrics of success.

  2. Collaborative Strategy: An influencer knows their audience best. Instead of giving directives, collaborate. Their insights can lead to a campaign that truly resonates with their followers, ensuring a more successful outcome.

  3. Consistent Messaging: A disjointed voice confuses audiences. Ensure the influencer's communication style and your brand's core message harmonize, creating a seamless narrative.

Tips for Successful Crypto Influencer Marketing Strategies

Strategies are the roadmaps to success. Here are some pointers to steer in the right direction.

  1. Diversify Platforms: Relying solely on one platform or channel can be restrictive. Expand across different mediums to capture a more varied and extensive audience.

  2. Engage with the Community: A campaign shouldn't be a hit-and-run. Linger. Engage with comments, participate in discussions, and become a familiar presence. This fosters trust and can enhance brand loyalty.

  3. Monitor Trends: The crypto world evolves rapidly. Being attuned to shifts and trends ensures your campaigns stay relevant and timely.

Running a Successful Crypto Influencer Marketing Campaign

Execution is as critical as planning. Here's how to ensure the campaign runs smoothly.

  1. Regular Updates: Maintain an open line of communication with the influencer. Regular check-ins ensure that both parties are aligned and that the campaign progresses as envisioned.

  2. Feedback Loop: The audience's reactions are goldmines of insights. Monitor their feedback and be prepared to make real-time adjustments to the campaign for optimum results.

  3. Avoid Over-Promotion: The audience values content that educates, entertains, or informs. Ensure the campaign isn't just a blatant promotion but adds tangible value to the viewer.

Maximizing ROI in Crypto Influencer Marketing

  1. Investments should yield returns. This is how to maximize your financial investment..

  2. Track Metrics: Get a comprehensive view of the campaign's direct impact, from site visits to conversions, using tracking links and analytics tools.

  3. Adjust in Real-Time: If an approach isn't yielding the expected results, don't hesitate to recalibrate. The ability to adapt can significantly boost ROI.

Potential Challenges and Solutions

  1. Identifying the Most Suitable Influencers: One of the foremost challenges in crypto influencer marketing is the identification of the right influencers. A productive approach to overcome this is to commit to thorough research. Pinpointing influencers whose audience matches your target demographic and whose core values resonate with your brand ethos can yield positive results. Social listening tools can also be advantageous, as they help spot influencers actively discussing your specific niche or brand.

  2. Validating the Credibility and Genuineness of Influencers: In the ever-expanding digital landscape, validating the credibility and authenticity of influencers emerges as a significant concern. The secret to navigating this challenge lies in prioritizing influencers known for their consistent history of producing high-caliber content and maintaining meaningful interactions with their audience. Moreover, a practical step is to seek feedback or reviews from businesses that have previously collaborated with the prospective influencer. Such feedback can offer invaluable insights into the influencer's reliability.

  3. Gauging the Success and ROI of Influencer Campaigns: Quantifying influencer campaigns' direct impact and return on investment (ROI) can be intricate. Despite this complexity, there are viable solutions to understand campaign effectiveness better. Monitoring metrics such as website visits, scrutinizing the levels of social media interactions, and closely evaluating the leads generated specifically from these campaigns can provide a comprehensive view of their success.

  4. Navigating the World of Counterfeit Influencers: With the proliferation of social media platforms, the challenge of discerning genuine influencers from counterfeit ones has become prominent. Fortunately, there are digital tools designed to aid in this. Platforms like BuzzSumo, for instance, can be instrumental in evaluating an influencer's engagement metrics and tracking the organic growth of their followers. Such evaluations can help in differentiating authentic influencers from impostors.

  5. Adherence to Legal Stipulations: Influencer marketing, especially in the crypto sector, requires careful adherence to prevailing regulations. Staying informed is paramount. In example, the US Securities and Exchange Commission (SEC) has explicit rules regarding what kind of cryptocurrency promotion is permitted and what is not. To avoid legal problems, it is crucial to understand these rules and to follow them scrupulously.

Measuring the Success

It's imperative to quantify the campaign's impact.

  1. Engagement Metrics: Beyond just tracking likes or shares, delve into the quality of interactions, the depth of discussions, and overall audience sentiment.

  2. Conversion Metrics: While engagement is essential, the end goal often involves tangible actions. Monitor direct outcomes, such as sign-ups, product purchases, or event participation.

  3. Brand Sentiment: Beyond numbers, gauge the general tone of conversations around your brand. Has the perception improved? Is there more positivity surrounding your project?

Post Crypto Influencer Marketing

The road doesn't end when a campaign ends. Consider the campaign's advantages and disadvantages. What did you discover? What can be improved for the next venture? Also, value the relationship with the influencer. They can be a continual asset, paving the way for more collaborations in the future. Building on these post-campaign insights ensures every subsequent campaign is more refined, effective, and impactful.

Real-Life Examples of Crypto Influencer Marketing

  • Bitcoin with Andreas Antonopoulos

    Andreas is a well-known and respected member of the Bitcoin community who has supported and educated others about the technology since its inception. He has influenced many people to comprehend and use Bitcoin by spreading knowledge and awareness about the cryptocurrency through his books, speaking engagements, and YouTube channels.

  • Ethereum and Vitalik Buterin

    Despite being a co-founder of Ethereum, Vitalik has become a significant influencer due to his branding, frequent conference attendance, and media appearances. His tweets, interviews, and articles have often driven interest and understanding of Ethereum's potential.

  • Chainlink and Sergey Nazarov Interviews

    Sergey's regular appearances on crypto YouTube channels and podcasts have helped spread the word about Chainlink's decentralized oracle solutions. His interviews usually garner much attention and discussion within the crypto community.

  • Partnerships with Crypto Influencers

    Review videos, ads, and discount codes are just a few of the ways that has been known to collaborate with several Twitter and YouTube personalities to market its platform.

  • Binance's Collaboration with Crypto YouTubers

    One of the biggest cryptocurrency exchanges in the world, Binance regularly works with influencers to expand its audience through reviews, lessons, and AMA (Ask Me Anything) sessions.

Successful Projects Using Crypto Influencer Marketing Strategies

  • Axie Infinity

    Axie Infinity's rise to prominence in play-to-earn games can largely be attributed to its astute influencer marketing strategies. Rather than relying solely on traditional advertisements, they chose to form strategic partnerships with key influencers in the gaming and crypto community.

    By allowing these influencers to showcase actual gameplay and share their experiences, Axie Infinity was able to capture the attention of potential players more organically. This grassroots approach to marketing played an instrumental role in building a massive and dedicated player base, propelling Axie Infinity to its position as one of the premier games in its category.

  • Uniswap

    The decentralized finance (DeFi) landscape is incredibly competitive, and standing out among myriad platforms is no small feat. Uniswap distinguished itself and became one of the leading decentralized exchanges, in no small part due to its effective use of influencer marketing. By collaborating with influential figures entrenched within the DeFi community, they could amplify their message, reach a wider audience, and, most importantly, educate potential users about the platform's unique features and benefits. This peer-to-peer approach helped spread the word and fostered trust among potential users.

  • Elrond

    Elrond's journey to introduce its fast and scalable blockchain to the world was significantly augmented through AMAs (Ask Me Anything sessions), partnerships with renowned influencers, and focused community engagement strategies. Instead of simply broadcasting their achievements and capabilities, they engaged in two-way dialogues, encouraging questions and addressing concerns. This strategy painted Elrond as a transparent and approachable entity, effectively breaking down barriers and drawing a wider audience to appreciate its innovative blockchain solutions.

  • VeChain

    In the vast ocean of cryptocurrencies and blockchain platforms, VeChain managed to carve a distinct identity by focusing on enterprise solutions and supply chain topics. This specialization was further enhanced by their consistent engagement with influencers well-versed in these areas. By targeting a niche and working closely with relevant influencers, VeChain was able to send a clear message about its unique value proposition. As a result, it has become a prominent name in the crypto space, especially among those interested in supply chain and enterprise solutions.

  • Algorand

    Technical prowess and innovation alone are often insufficient to attract attention in the crowded crypto market. Recognizing this, Algorand embarked on an influencer-driven educational series dedicated to elucidating the intricate technical aspects of their blockchain. By partnering with influencers who could effectively break down complex topics into digestible content, Algorand appealed to a tech-savvy community eager for deep dives into blockchain technology. This approach attracted a dedicated following and significantly boosted Algorand's reputation as a platform at the cutting edge of blockchain innovation.

These examples demonstrate the potency of influencer marketing in the crypto realm. When executed correctly, it not only boosts awareness but can also play a crucial role in shaping the perception and success of a project.

The Future Trends of Crypto Influencer Marketing

As the crypto landscape continues to evolve, so does the approach to influencer marketing within this realm. Anticipated future trends include a stronger emphasis on community-driven campaigns, where influencers will be seen as community leaders rather than just promoters. We can also expect a surge in long-term partnerships over one-off promotions, fostering trust and consistency. Furthermore, with the rapid advancements in technology, augmented reality (AR) and virtual reality (VR) could play pivotal roles in immersive influencer campaigns, providing followers with engaging and interactive experiences.

Reasons to Partner with a Crypto Marketing Agency

Tapping into the expertise of a specialized crypto marketing agency provides several advantages. Firstly, such agencies deeply understand the crypto market's nuances and the audience's psyche. They bring forth industry-specific knowledge that can guide campaigns to resonate better. Secondly, an agency often has established relationships with credible influencers, streamlining the collaboration process. Additionally, they have the tools and expertise to measure campaign effectiveness accurately, ensuring you get the best return on your investment.

Selecting the right agency is paramount. Begin by assessing the agency's track record and client testimonials, ensuring they have a history of successful crypto campaigns. It's also essential that the agency stays updated with the ever-evolving crypto regulations to ensure compliance. Other crucial factors include transparency in their processes, open communication, and a clear understanding of your project goals.

Final Thoughts on Crypto Influencer Marketing

Crypto influencer marketing is not just a passing trend; it's a strategic approach that has proven its effectiveness repeatedly. As the crypto world grows, influencer marketing will undoubtedly play a progressively important role in shaping projects' success. For those ready to dive deep into crypto influencer marketing, Web3Minds stands as a beacon. At Web3Minds, we have embraced the limitless possibilities of Web3 technology to bridge influencers and partners with avant-garde projects, ushering in a new era of influencer partnerships. Our commitment is unwavering: to foster connections, curate the best projects, and empower influencers in the ever-evolving crypto space. 

If you envision a future where your project thrives through collaborative innovation, joining us at Web3Minds is the next logical step. Dive into this exciting journey with us and watch your visions become reality.

Crypto Influencer Marketing FAQs

What is Crypto Influencer Marketing?

Crypto Influencer Marketing collaborates with key individuals within the cryptocurrency and blockchain space to promote or endorse products, projects, or services. These individuals, known as influencers, possess a substantial following and credibility within the community, allowing them to effectively communicate and influence their audience's opinions, behaviors, or decisions. The strategy hinges on leveraging the influencer's trust and rapport with followers to enhance a brand's visibility, credibility, and reach within the crypto ecosystem.

How do I find crypto influencers?

Given the specialized nature of cryptocurrencies and blockchain, finding crypto influencers requires a rigorous approach. Start by browsing Twitter, YouTube, and Instagram, where crypto fans and specialists share their knowledge. Focus on influencers with large followings, strong engagement rates, and brand-aligned content. Crypto-centric forums and websites like Bitcointalk and r/cryptocurrency can reveal prominent voices beyond social media. Conference presenters and panelists are frequently industry experts, so attending or researching large Bitcoin conferences can be informative. Many platforms and organizations specialize in matching brands with influencers, simplifying the search process. Finally, asking your professional network for suggestions can provide peer-recommended influencers.

What are the benefits of using Crypto Influencer Marketing?

Blockchain and cryptocurrency projects profit from crypto influencer marketing. Communities trust influencers, so associating with one instantly enhances a brand's credibility. This cooperation increases the marketing effect by targeting crypto enthusiasts. Influencer endorsements increase discussion, sharing, and project queries. Collaborations are powerful and can boost conversion rates by pushing followers to try or buy the endorsed product. When brand and influencer connect, influencer marketing is cheaper than other promotional approaches. Digital collaborations increase a brand's search engine prominence and backlinks. In addition to these practical benefits, influencers' crypto expertise may help businesses stay ahead.

Explore your web3 brand's potential.

  • Design custom strategies with Web3Minds' crypto expertise.

  • Explore your crypto brand vision with Web3Minds.

  • Set clear expectations and budgets for the crypto landscape.

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36 Robinson Rd Singapore 068877 Weteringschans 165 C, Amsterdam, Netherlands 1017 XD 205 Hudson St, New York, NY 10013